In a bid to transform the economic landscape for Nigeria’s unemployed, Rev. Dr. Blessed Amalambu, an esteemed agriculturist, has urged both government and non-governmental organizations to provide training in the popcorn business.
Speaking on National Popcorn Day in Umuahia, the capital of Abia State, Amalambu emphasized the potential of this venture to redirect the youth from the allure of quick wealth to a sustainable and profitable enterprise.
Amalambu called upon the organized private sector, along with the Ministries of Agriculture, Cooperative, Small and Medium Enterprises, and Commerce, to collaborate on a comprehensive program focused on popcorn production.
Highlighting its profitability, he noted that popcorn boasts an impressive profit margin ranging from 70% to 1,000%, making it an attractive business opportunity.
“The popcorn industry in Nigeria is witnessing significant growth, particularly in bustling areas like cinemas, malls, and event centers. With strategic marketing, high-quality products, and efficient operations, entrepreneurs can tap into this lucrative market.
“Popcorn, scientifically known as Zea mays Everta, is gaining popularity in Nigeria, traditionally grown for human consumption in developed countries. Its production supports the availability of field corn for livestock and industrial purposes”, Amalambu further observed.
Recent data from Volza reveals that Nigeria imported 42 shipments of popcorn between February 2023 and January 2024, a 600% increase from the previous year. The primary suppliers are India, China, and the United States, with Nigeria’s imports showing a steady growth trajectory.
Globally, the United States, India, and Mexico are the leading importers of popcorn, with the U.S. at the forefront with 19,096 shipments. The global popcorn market, valued at USD 9.8 million in 2020, is projected to reach USD 18.8 million by 2031, underscoring its profitability.
Historically, popcorn has been a staple since the 16th century, used by the Aztecs in ceremonial headdresses. Its popularity surged in the U.S. in the mid-1800s, thanks to innovations by Charles Cretors and the introduction of Cracker Jack by Louise Ruckheim. Today, popcorn remains a beloved snack, intricately linked to American culture and sports.
