Onye Afia TV, a digital brand, has been unveiled to explore the heart of Igbo enterprise.
The brand, according to the promoters, will feature real stories of ambition, innovation and survival from entreprenures, who reflect the grit and brilliance of Igbo business culture.
Onye Afia Television, unveiled on Saturday, June 28, under the sponsorship of Cutix plc, cable and wire manufacturing giant, is a platform and a movement of sort to challenge stereotypes and redefine what success looks like for Igbo in today’s economy.
The ceremony, held at Cutix company in Nnewi, Anambra state, drew dignitaries from different walks of life, including the co-founder of Cutix plc, Ambassador Odi Nwosu; Chief Executive Officer of Cutix plc, Mrs Ijeoma Oduonye; CEO of Onye Afia TV, Chief Emeka Mba; Brand Manager of Onye Afia TV, Vera Chidimma Okoh; Anchor of Onye Afia TV Season 2, Odera Collins; among other important persons.
Speaking at the event, the Chief Executive of Onye Afia TV, Emeka Mba, explained that the brand, a 30-minute weekday talk show, will offer insightful conversation with legacy builders and rising disruptors; celebrate excellence, promote Igbo pride and offer a blueprint for generational impact. He added that Onye Afia TV will air everyday on DSTV Channel 254, Gotv Channel 17, and Free TV Channel 748.
He praised Cutix plc, cable producers in Nnewi, for proudly sponsoring the digital brand, and expressed hope for more collaboration in the future.
Speaking, co-founder of Cutix plc, Odi Nwosu, regretted that the southeast is being branded as insecure and unsafe for habitation and investments. He argued that compared to other regions in the country, and most areas across the globe, southeast region is very secure, friendly, and safe for human habitation and investments.
Nwosu, one time Nigeria’s Ambassador to Burundi, noted that Cutix plc is a proud sponsor of Onye Afia TV Season 2, and added that promoters of the brand will use the platform to promote not only Cutix plc, but also other Igbo ingenuity, entreprenual spirits, innovations, and brilliance; while challenging stereotypes that define the southeast and its people in negative perspective.
The Chief Executive Officer of Cutix plc, Mrs Ijeoma Oduonye, described the relationship between her company and Onye Afia TV as a marriage that will produce positive results, not only for the two organizations, but also for the southeast and other people of goodwill the world over.
While saying that Cutix plc is already in the business of cable manufacturing for 40 years, Mrs Oduonye noted that the company is proud to sponsor Onye Afia TV, and noted that the brand will promote Igbo entrepreneur spirit.
Host/Anchor of Onye Afia TV Season 2, Odera Collins, explained that one of the key things the brand sets to achieve is to make business personalities and people in the grassroots to speak about their businesses, ingenuity, talents and handiworks, in order to get holistic view of what it means to be Igbo, and the essence of being an Igbo man.
She noted that interviews conducted already with many business owners bring out aspects of Igbo that people did not know.
“One of the things our brand will do for the southeast is that it will showcase to the world the immense talents and deposit of potential and professionalism among the Igbo people which are not seen or heard before.
“Most stories emanating from Southeast used to be negative because of certain ocurances. But negative incidents also happen in other parts of the world. So, our focus on Onye Afia TV is to challenge such stereotype and redefine who we are as Igbo people; because, if we do not tell the stories ourselves, others will tell the story for us,” she added.
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