FIMO 2024 Showcases The Rich Heritage Of African fashion

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The 11th edition of the international fashion festival (FIMO 228) was held in Togo from February 21 to 24, 2024, has come to an end, leaving behind an echo of creativity and innovation.

The Festival International de la Mode (FIMO) was the scene of a dazzling celebration of African fashion, showcasing bold collections that transcend stereotypes.

Another iconic designer at the event was Jean Rocard Yapo, from Abidjan. His eponymous brand, which has become a must-have in his native Ivory Coast unveiled a bold, minimalist approach to men’s wear.

Yapo favors raffia and kita loincloth, emphasizing the importance of drawing on local resources to create unique designs.

Among the designers on show, Nigerian designer Ejiro Amos-Tafiri captivated the audience with her luxurious, hand-crafted creations inspired by rich Nigerian traditions. 
Her commitment to transcending established norms has given rise to unique pieces, unveiling a contemporary vision of cultural heritage.

The Festival was also marked by the eloquent comments of Desmo, a stylist present at the event. He underlined the potential of African fashion and its constant evolution despite economic challenges, stressing the need for more means to promote this flourishing industry.

Organized by Togolese stylist Jacques Logoh, this annual showcase proved to be an essential catalyst for the growth of fashion in Africa. It offered designers a valuable opportunity to gain exposure and contribute to the dynamic expansion of the industry on the continent.


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